Media Magazine: the appeal of arthouse cinema
1) Summarise the article in 50 words.
-artistic rather than commercial in character; they are films that are purposely difficult to understand or ‘read’.
-The art cinema is less concerned with action than reaction; it is a cinema of psychological
effects in search of their causes.
2) What are some of the suggested audience pleasures for arthouse film?
Arthouse films are more carefully thought out as they are usually made to inform audiences and explore different aspects of culture that are not seen as often in a typical blockbuster film.
3) Why do some audiences struggle with arthouse film? Refer to some media theory here (there are some important media theories discussed in the article itself).
Bourdieu theorised that having such ‘cultural competences’ to read difficult texts gave the individual cultural capital and is one of the ways in which social class is emphasised.
4) To what extent is arthouse film only for the middle classes and older audiences? Why might this be the case?
I think that arthouse films are typically targeted towards middle class, older audiences as the concepts are usually more complex and are generally harder to read and understand, compared to the likes of a Hollywood blockbuster that younger audiences like teenagers are more drawn to.
5) What type of audience would A Field In England appeal to? What about Chicken?
Both films appeal to a more niche audience as arthouse films are usually aimed at people who have a passion in film and the topics and concepts that are explored in the films.
1) Read this BFI Insight report into the release and reception of the film. What was the purpose of the report?
To evaluate the performance and answer key questions.
2) What was the budget for A Field In England?
£316,879
3) What were the key numbers in terms of cinema box office takings, TV viewers, VOD and DVD sales?
Cinema box office takings: £21,399 in theatrical revenues in the opening weekend
TV viewers: 918,000 viewers
VOD/ DVD sales: 1,462 sales (Blu-Ray outsold DVD)
4) What was the primary target audience for A Field In England? Does this surprise you? How does it contrast with your answer to question 5 in the tasks above?
Aimed at an ABC1 audience and was targeted more towards more mature age groups of 18-25 year olds and some 24-35+ year olds.
5) What did the report conclude with regards to social media and the marketing campaign? How does this link to our Chicken case study?
Using social media to advertise benefited Chicken and A Field in England as it allowed the films to gain more recognition through well known figures re-tweeting and recommending it.
6) Finally, what was the BFI's conclusion with regards to the unusual release strategy for A Field In England? Was it a success? What evidence is provided to argue this point?
The old models were clearly not working for a very large number of independents and A Field In England at least offers a demonstration of how day and date multimedia launches can be made to work. Given the crowded marketplace, this kind of release may become essential for challenging
low budget film.
1) Summarise the article in 50 words.
-artistic rather than commercial in character; they are films that are purposely difficult to understand or ‘read’.
-The art cinema is less concerned with action than reaction; it is a cinema of psychological
effects in search of their causes.
2) What are some of the suggested audience pleasures for arthouse film?
Arthouse films are more carefully thought out as they are usually made to inform audiences and explore different aspects of culture that are not seen as often in a typical blockbuster film.
3) Why do some audiences struggle with arthouse film? Refer to some media theory here (there are some important media theories discussed in the article itself).
Bourdieu theorised that having such ‘cultural competences’ to read difficult texts gave the individual cultural capital and is one of the ways in which social class is emphasised.
4) To what extent is arthouse film only for the middle classes and older audiences? Why might this be the case?
I think that arthouse films are typically targeted towards middle class, older audiences as the concepts are usually more complex and are generally harder to read and understand, compared to the likes of a Hollywood blockbuster that younger audiences like teenagers are more drawn to.
5) What type of audience would A Field In England appeal to? What about Chicken?
Both films appeal to a more niche audience as arthouse films are usually aimed at people who have a passion in film and the topics and concepts that are explored in the films.
1) Read this BFI Insight report into the release and reception of the film. What was the purpose of the report?
To evaluate the performance and answer key questions.
2) What was the budget for A Field In England?
£316,879
3) What were the key numbers in terms of cinema box office takings, TV viewers, VOD and DVD sales?
Cinema box office takings: £21,399 in theatrical revenues in the opening weekend
TV viewers: 918,000 viewers
VOD/ DVD sales: 1,462 sales (Blu-Ray outsold DVD)
4) What was the primary target audience for A Field In England? Does this surprise you? How does it contrast with your answer to question 5 in the tasks above?
Aimed at an ABC1 audience and was targeted more towards more mature age groups of 18-25 year olds and some 24-35+ year olds.
5) What did the report conclude with regards to social media and the marketing campaign? How does this link to our Chicken case study?
Using social media to advertise benefited Chicken and A Field in England as it allowed the films to gain more recognition through well known figures re-tweeting and recommending it.
6) Finally, what was the BFI's conclusion with regards to the unusual release strategy for A Field In England? Was it a success? What evidence is provided to argue this point?
The old models were clearly not working for a very large number of independents and A Field In England at least offers a demonstration of how day and date multimedia launches can be made to work. Given the crowded marketplace, this kind of release may become essential for challenging
low budget film.
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